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Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Larry Myler , CONTRIBUTOR

As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one.

http://www.forbes.com/sites/larrymyler/2016/06/08/acquiring-new-customers-is-important-but-retaining-them-accelerates-profitable-growth/#3f588b9a17f1
 

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